Hi! My name is Adina.
I was born in Sweden but moved with my family to America when I was 10 years old. I don't really remember much of this except for the fact that I didn't think it was such a big deal leaving my entire life behind to go start over on the other side of the pacific ocean. At seventeen I had the same feeling when it was time to move back to Sweden.
Finding a home wherever I went became very natural to me and I think it was here that my joy for exploring new places, took root.
Before my online presence, I studied fashion design and garment technical design. I've always been a creative and love making things. At hthe same time, I fell in love with motorcycles, and my dream became to work with motorcycle clothing for women. I got an internship with the german motorcycle clothing company John Doe. I assisted them with a long term project of designing a leather jacket and gloves for women which they later decided to name after me.
Skadi and me in the Great Alps
School tired me out and after excessive unemployment, I decided to travel. I wanted to explore the world. I wanted to experience new cultures and see nature. I choose to go on a motorcycle adventure and ride from Sweden to Italy solo. With the money I had saved from my Erasmus scholarship, I bought a Royal Enfield Himalayan and left home. I travelled 10,000 km through Sweden, Denmark, Germany, Belgium, France, Switzerland and Italy including Sardinia and Scicily. I started documenting my journey and sharing it online. This is when Moto Adde was born.
But Moto Adde was not created soley on the fact that I wanted to explore the world or that I enjoyed photography and making videos. As a teen and young adult I had depression and low self esteem. At 19, I entered a 5 year long abusive relationship.
Motorcycles became my saviour. For anyone who has been through an abusive relationship, they know how hard it is to find yourself again afterwards. It is also hard to believe in yourself. Motorcycles gave me the empowerment to believe that I could do anything. And I believe this is the same story for many women learning how to ride.
My first bike: Sachs 650
Changing oil by myself on
a Kawazaki Z300
Moto Adde is someone I created for my younger self. I want her to see someone like her taking on challenges that she thinks is out of her reach. When I first started riding I did not see a lot of riders like myself online. I think that if I had seen it earlier, it would have given me courage to not doubt myself so much. Moto Adde is for all of those people believing they are not enough. I want to especially show girls, that the world is open to them and that it is never too late to do something you really want to do, no matter how insane it sounds.
Today I have student debt and I work odd jobs to make ends meet but my passion is in being a creative. In the beginning of 2025 I quit my job as a product developer and pattern maker in a company I really loved. After a big trip I made to the Philippines, I felt stuck in Sweden and wanted to see the world again. And in doing so I hope I can find my place where I belong. I'm not sure what will happen but I hope you'll find my content inspiring and that you too dare to do what your younger self didn't think you could do!
XOXO ADDE
