Hi, my name is Adina.​
I was born in Sweden but moved with my family to America when I was only 10 years old. I don't really remember much of this except for the fact that I didn't think it was a big deal leaving my entire life behind to go start over on the other side of the pacific ocean. I don't even think I knew what the pacific ocean was.
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At seventeen I had the same feeling when it was time to move back to Sweden. Finding a home wherever I went became very natural to me and I think it was here that my joy for exploring new places took root.
Before my online presence I studied fashion design and garment technical design for four years. My dream was to work with motorcycle clothing for women. During my studies I had an internship with the german motorcycle clothing company John Doe. I worked under the designer and assisted them with a long term project of designing a leather jacket for women which they later decided to name after me.
However, I quickly realized that I didn't want to work a 9-5 and stay in Sweden. I wanted to explore the world. I wanted to experience new cultures and see nature. I decided to go on a motorcycle adventure and ride from Sweden to Italy solo. With the money I had saved from my Erasmus scholarship I bought a Royal Enfield Himalayan and left home. I travelled 10,000 km through Sweden, Denmark, Germany, Belgium, France, Switzerland and Italy including Sardinia and Scicily. I started documenting my journey and sharing it online and this is when Moto Adde was born.
However, Moto Adde was not created soley on the fact that I wanted to explore the world. As a teen and young adult I had depression and low self esteem and also found myself in a 5 year long abusive relationship. ​
Motorcycles became my saviour. For anyone who has been through an abusive relationship, they know how hard it is to find yourself again afterwards. It is also hard to believe in yourself. Motorcycles gave me the empowerment to believe that I could do anything. And I believe this is the same story for many women learning how to ride.
My first bike: Schs 650
Moto Adde is someone I created for my younger self. I want her to see someone like her taking on challenges that she thinks is out of her reach. When I first started riding I did not see a lot of riders like myself online and I think that if I had seen it earlier it would have given me courage to not doubt myself so much. Moto Adde is for all of those people believing they are not enough. I want to especially show girls that the world is open to them and that it is never too late to do something you really want to do, no matter how insane it sounds.
Today I have a student debt and I work odd jobs to make ends meet but my passion is in being a creative and sharing my travells online. In the beginning of 2025 I quit my job as a product developer and pattern maker to travel full time. I'm not sure what wil happen but I hope you'll find my content inspiring and that you too dare to do what your younger self didn't think you could do!
XOXO ADDE
